photo manipulation by nacrowe
for any musician new gear is always fun to learn about. even an utter novice such as myself.
the naggin question is always what does something sound like in context. in middle school i remember sounding great in my bedroom with a practice amp but effectively lifeless when mic'd through the gym PA system. at the time we were only playing METALLICA covers of "FOR WHOM THE BELL TOLLS" and "HARVESTER OF SORROW" in preparation for a talent show, but that disconnect is something i was aware of when i started going to shows a few years later.
what the EMGtv series excels at is showcasing their pickups in context with a prominent sponsored musician (usually of the PROGRESSIVE METAL or THRASH METAL variety) playing to a backing track that allows you to get a sense of how the pickups come off in a live mix. the results are pretty stunning and the performances by DEVINN TOWNSEND and INTRONAUT are particularly spectacular.
its also interesting that some of these artists (TOWNSEND and TOSIN ABASI) have switched to the FISHMAN FLUENCE series of pickups in recent years with its multiple voicings, while others are very much EMG lifers (ZAKK WYLDE and ALEX LAIHO - R.I.P). just goes to show the nature of constant innovation in the guitar space in the past decade.
interesting to see what new products are being dreamed up right now by EMG and their celebrated active pickups (especially their 81/85 set) that are utilized by everyone from SLIPKNOT, IN FLAMES, DILLINGER ESCAPE PLAN, PIG DESTROYER, CRADLE OF FILTH and DEFTONES to SLAYER and METALLICA. cant wait.