photo manipulation by nacrowe
THE SMART STUDIOS STORY (CONEY ISLAND STUDIOS, 2016) is documentary about the outwardly unassuming yet highly influential recording studio in MADISON, WISCONSIN, that was founded and run by STEVE MARKER and BUTCH VIG. the creation of the studio was at an interesting inflection point in american culture as there was a definite influx of underground HARDCORE and INDIE ROCK bands that were supported in earnest by college radio and a nationwide network of bars, VFW halls and small clubs not to mention independent promoters and independent record labels and record stores. what connected all these stakeholders in the scene was a sense of self-reliance and DIY ETHIC. maybe its simplistic to say that the puritan ethic of the midwest played a role in this community, but essentially this mindset led to an era of experimentation in music that was free of financial considerations, because none of this was supposed to go commercial. given that VIG was a musician (drummer in local bad SPOONER with future GARBAGE collaborator DOUG ERIKSON) he also had the added benefit of being able to listen and suss out the needs of a band, how to bring out their sound in a fun, experimental atmosphere. he was also able to know firsthand what worked and didn't work from a musician's perspective in "professional" studios. i think his versatility is underrated and part of his work ethic and gets lost in the shuffle when success for his production duties gained global notoriety.
enter NIRVANA and THE SMASHING PUMPKINS, the two bands whose albums NEVERMIND (DGC, 1991) and SIAMESE DREAM (VIRGIN, 1993) altered the landscape for VIG and the underground scene seemingly overnight with the inception of a financially viable ALTERNATIVE ROCK scene that was supported by commercial radio, promoters and the commercial infrastructure of corporate AMERICA. this allowed VIG freedom in choosing projects since SMART STUDIOS was now a destination studio and his services a known commodity.
i think given that sea change it is to his credit that VIG along with MARKER and ERIKSON expanded their craft by utilizing technology and incorporating new techniques in their band GARBAGE. for me their incorporation of HIP HOP and ELECTRONICA elements into a new hybrid style are one of the defining sounds of the 1990s. the fusion of such is only that much more impressive given the cultural impact of his celebrated yet sonically more straightforward catalogue of ALTERNATIVE ROCK production work.
its ironic that this embrace of technology is also what brought down the studio, as digital recording software on personal computers made this DIY ETHIC spread to a new prosumer base of musicians. the time had come to move on.
my takeaway from this documentary is that good music can come from anywhere, no matter how far off the beaten path. SEATTLE, MINNEAPOLIS, PORTLAND. in this case WISCONSIN. innovation is a personal pursuit and must be met on its own merits. in many ways BUTCH VIG's career as an established producer was entirely a fluke of circumstance. on the other hand he was talented and was prepared to take advantage of opportunities when presented.
makes me wonder what other crevices of the UNITED STATES or even the golbal scene have i not considered researching. where should i look next? because i'm always searching.