BOOK REVIEW | "CORPORATE ROCK SUCKS: THE RISE & FALLOF SST RECORDS" BY JIM RULAND
photo & text by nacrowe
my introduction to SST RECORDS as a teenager, like i presume with most people, was through the AMERICAN HARDCORE icons BLACK FLAG. for me the record label, much like DISCHORD, EPITAPH, ALTERNATIVE TENTACLES or FAT WRECK CHORDS, was the symbolic representation of the DIY ethic and the attached value system of SELF-DEPENDENCE and COMMUNITY-BUILDING that 80s HARDCORE epitomizes. BLACK FLAG, more than any other band of that era, trail-blazed and literally fought for a nationwide network of alternate venues that later bands of multiple genres benefitted from.
so for me reading CORPORATE ROCK SUCKS: THE RISE & FALL OF SST RECORDS (HATCHETTE, 2022) by JIM RULAND was pretty eye-opening in that it very much showcases the CONFLICTED, DUAL LEGACY of a legendary label that both opened doors for untapped talent (from DINOSAUR JR, THE MEAT PUPPETS, HUSKER DU and SONIC YOUTH to SAINT VITUS, THE MINUTEMEN, SOUNDGARDEN and OXBOW among countless others) yet effectively exploited them in turn. and it is that second legacy of EXPLOITATION that feels incongruous with the initial ETHOS and CULTURAL WEIGHT of BLACK FLAG, as the band exemplifies more than any other of its era the idea of uncompromising INTEGRITY. such is the crux of this incredible book.
the band and the label both came out of a bloated 1970s cultural scene in SOUTHERN CALIFORNIA that saw radio and means of promotion being corporatized to the point that all ALTERNATIVE VIEWPOINTS were seemingly edged out of the conversation. what GREG GINN accomplished with his band and label was to promote an ALTERNATIVE COMMUNITY that appreciated different perspectives and musical ideas. his label very much promoted emerging scenes from seemingly unrelated genres of INDIE ROCK (DINOSAUR JR), MELODIC HARDCORE (THE MINUTEMEN, HUSKER DU, THE DESCENDENTS), DOOM METAL (SAINT VITUS), PSYCHEDELIA (THE MEAT PUPPETS) and even experimental NOISE ROCK (SONIC YOUTH). in turn, the CULTURAL LEGACY of the label was one of being at the forefront of culture, well beyond its HARDCORE roots. these bands mentioned are the well-known ones, for the label put out many, many more by more OBSCURE and AVANT-GARDE musicians that ran the gamut from JAZZ and ELECTRONIC experiments to IMPROVISATIONAL SPOKEN WORD performances. the label was very much over the map.
which gets at the current state of SST RECORDS. a dormant label that has largely been abandoned by its founder and has not nurtured the immense cultural legacies of its artists with comprehensive re-releases of landmark albums. worse, there are rumors that it has either misplaced or improperly stored master tapes. it just feels tragic that for a label that gave so many artists access to a community it fought so hard to initiate, that in the end they left it all to rot. or worse stagnate and fester as GINN refuses to voluntarily give artists their music rights back. music that his label has chosen to sit on, in some cases, for decades.
its that dual notion of GINN as both a RIGHTEOUS SUPPORTER and a CORPORATE GOON that is difficult to swallow for those on the outside. just the idea that SST RECORDS is as much a part of that soulless corporate business-as-usual approach that they supposedly were fighting against.
it is unfortunate.
art by nacrowe
tonight's episode of DEER GOD RADIO at 8PM on MAKERPARKRADIO.NYC with a playlist focused on nothing but INDIE ROCK promises to be an awesome one. seriously can't wait.
past episodes of DEER GOD RADIO as well as other MAKERPARKRADIO.NYC shows like MAKE HER SPACE, NOWHERE FAST, and THE SYNTHESIZER SHOW are available here at the DEER GOD website.