photo manipulation by nacrowe
theres a fine line between art and advertisement, and guitar pedal manufacturer WALRUS AUDIO walks it here with its discontinued SONGS AT THE SHOP series of live performances from its YOUTUBE channel. it finds established and up-and-coming talent of varying genres (INDIE ROCK, POST HARDCORE, POST ROCK) playing at their headquarters in OKLAHOMA.
what might at first glance appear like a ploy for absolutely shameless product placement instead puts the focus on the artist (where it should) and gives you a sense of how these products enable musicians. the fact that the talent straddles so many different genres only furthers that point. its an interesting concept that has been utilized and co-opted now by bigger companies like ERNIE BALL and GIBSON with more established legacy artists, which is fine but there appears to be a purity here with these performances. a symbiosis between the product and the art.
definitely check out some these performances.