photo by nacrowe
with the impending second bankruptcy of GUITAR CENTER likely to be finalized at the close of this month, it seemed as good a time as ever to look back at the live performance series GUITAR CENTER SESSIONS that they co-produced with DIRECT TV that took advantage of their iconic flagship HOLLYWOOD location.
it feels like the end of an era with their impending doom, but sadly they never took advantage of the internet and basically ceded that ground to competitors like SWEETWATER. it is mind-bogging that COVID knocked them out give that this lockdown period we've been living through has sold more guitars and instruments then any other period in history. just think about that.
oh well, at least we have these performances until they inevitably get taken down.
photo manupulation by nacrowe
before the creation of its current STRING THEORY series of YOUTUBE videos showcasing modern guitarists and guitar-based songwriters speak about their influences and love of all things amplified, ERNIE BALL had briefly created a longer-format series of videos called THE PURSUIT OF TONE that treaded the same territory except much more in depth.
my assumption is that they realized that these long-form videos could generate more traffic and viewership on YOUTUBE if chopped up into smaller chunks a la STRING THEORY. its also why these longer form videos are no longer on the main channel, instead reposted by numerous unauthorized third parties on YOUTUBE. oh well.
the four i could locate following the inspirations, techniques and gear behind MIKE NESS of SOCIAL DISTORTION, CHICAGO BLUES icon BUDDY GUY, BILL DUFFY of THE CULT, TOM DELONGE of BLINK 182 and producer BUTCH WALKER. quite the diverse roster of guitarists and you really get a feel for their approach and individual aesthetic regarding the instrument.
i understand why they didn't pursue it further but i'm glad these exist. enjoy!