photo manipulation by nacrowe
what's funny about ZOOLANDER (PARAMOUNT, 2001)is the fact that it is one of these cult films that initially bombed at the box office but totally destroyed when it came out on DVD and was put in movie rental chains (remember those?!) like BLOCKBUSTER and HOLLYWOOD VIDEO. other films i'd put in this category include OFFICE SPACE, THE BIG LEBOWSKI and A NIGHT AT THE ROXBURY.
what makes ZOOLANDER such a fun movie is the piss it takes out of a pre-TMZ, 24-7 on-demand digital CELEBRITY culture and the high fashion/glamour industries. the very premise that a new "look" by model DEREK ZOOLANDER would set the world ablaze is so preposterous and self-absorbed that it is the perfect foil that director/actor BEN STILLER take for all its worth.
i think imbedded in this film is a NAOMI KLEIN-esque critique of BRAND CULTURE and the idea that the logo of your garment somehow belies some deep aspect of your personality is a inherently hollow, narcissistic and just absurd. yet our consumer culture and the marketing that underpins it relies on such. i think its easy to laugh at DEREK ZOOLANDER but the real joke is on me every time i purchase anything from NIKE or LEVI'S despite their labor practices abroad and lack of real support for AMERICAN manufacturing capacities.
ZOOLANDER is the kind of film i regularly return to throughout the years because its message is only more intense given the age we live in now with its even more corrosive form of micro-targeting and digital marketing where our choices are even more thoroughly analyzed and manipulated. DEREK ZOOLANDER to me is the patron saint of our current predicament where fast fashion chains, shoe culture and equally vacuous figureheads (cough, cough, THE KARDASHIANS) influence our collective self-image.
and how depressing is that? ZOOLANDER is a must-watch. the sequel not so much.