photo manipulation by nacrowe
for me one of the great aspects of HIP HOP PRODUCTION is the cutup tecnhique whereby a song is made of an assemblage of parts derived from one's vinyl collection. the more eclectic arguably the bette. in my mind it gets into concepts of postmodernism and poststructuralism, which is why i've used songs like "BEWARE" by PANJABI MC feat. JAY-Z when explaining such ideas to high school students. that song incorporates a traditional BHANGRA drumming pattern, JAY-Z and the NIGHT RIDER THEME SONG. shouldn't work well but it does.
anyway, the discontinued YOUTUBE series RYTHM ROULETTE produced by MASS APPEAL featured numerous top-flight HIP HOP producers walking into a local record store to buy three records while blind-folded. they then went to their respective studio setups and went about creating a beat based solely on those records. what i love is the randomness and chaos of it and the fact that when it works, it really works as some of these concoctions are downright seriously slammin'. you really get the sense that music hast the capacity to transcend all and seemingly disparate musical styles really do have the potential to speak on the same level.
if you have any inclination to appreciate HIP HOP production, or perhaps even appreciate writers like WILLIAM S. BURROUGHS and his cut-up technique, this series is definitely for you. entertaining as all hell.
SPECIAL THANKS TO 9TH WONDER FOR RESHARING OUR IG STORY!