photo manipulation by nacrowe
it is really hard to not love this guy. JEFF GROSSO was the type of opinionated curmudgeon you rooted for. i think this appeal was based in his intense love of SKATEBOARDING and its all-encompassing culture. his VANS YOUTUBE series JEFF GROSSO's LOVELETTERS TO SKATEBOARDING was an embrace of the CULTURE, COMMUNITY and the wider INDUSTRY and very much succeeded in spreading that contagious passion the sport. as he would always say with his fierce call to action, "why are you watching this? go out and skate!"
on this first anniversary of his passing i wanted to pay respects and try to make people aware of his legacy. he was not the most athletic and had insecurities, but was brave enough to share his shortcomings and vulnerabilities with the world. LOVELETTERS TO SKATEBOARDING was his way of spreading the gospel and reflecting the full spectrum of talent and enthusiasm in the culture. and we are the richer for it.
i remember being in college and taking a FRENCH FILM course knowing nothing about the subject. within a few classes and a few films i was made aware of the politics and aesthetic discourses at play and how such discussions transitioned over time. in turn, i became pretty intimately aware of a number of directors, actors, producers and production companies that hitherto i was blissfully unaware of.
for me GROSSO and his LOVELETTERS are very much of that vibe. some competitors and online keyboard warriors have dismissed GROSSO and considered him a gatekeeper and a self-appointed arbiter of SKATEBOARDING history, but i feel like they miss the point. he was presenting his passion, his knowledge and his opinions. if anything he wanted to share that passion and i feel all the richer for it becoming aware of how SKATEBOARDING shifted in terms of TRICKS, CUSTOMS, TECHNOLOGY, PUBLICATIONS, GRAPHICS, PRODUCTS, OBSTACLES, PERSONALITIES and FASHION to what it is has become to day: an eternal youth movement based on individual expression that has influenced global culture. there is literally no wrong way to SKATEBOARD.
i think one aspect of his influence that is often overlooked is his push for INCLUSIVITY, especially with regards to his efforts to push companies to promote women. he in essence leveraged his influence and attempted to make the industry more accessible and to a wider demographic that transcends GENDER IDENTITY, SEXUAL PREFERENCE, GEOGRAPHY and SOCIOECONOMIC STATUS.
so yeah, in summation GROSSO in my mind was pretty PUNK ROCK. you cant watch his YOUTUBE series and not buy into his DIY ethos of just go make it happen.
go skate. no expectations, just go.
again, hard not to love the guy. rest in peace. GROSSO forever.
photo manipulation by nacrowe
in the right circumstances i think its all good when a corporate entity that has a relationship with a SUBCULTURE attempts to get some good marketing going by using its platform and advertising muscle to promote it.
such is the case with VANS which obviously has a long-standing relationship with the SKATE, SURF and BMX communities that has only flourished since the 1960s. makes perfect sense for them to develop a series of performance videos to showcase talent associated with those scenes.
kudos for creativity to whomever decided to have the bands play in a shoebox. its a great idea. i look forward to watching these whenever they come out irrespective of the band.
the following embedded below are what i consider the highlights of the ongoing SIDESTRIPE SESSIONS series. enjoy!