photo manipulation & text by nacrowe
their catalogue speaks for itself.
the BRITISH indie label CREATION RECORDS during its run had some massively seminal and influential bands, everyone from PRIMAL SCREAM, MY BLOODY VALENTINE, TEENAGE FANCLUB, RIDE, SLOWDIVE and THE JESUS AND MARY CHAIN to SUPER FURRY ANIMALS, THE HOUSE OF LOVE, SWERVEDRIVER, SUGAR, SAINT ETIENNE and, of course, OASIS. culturally the label is very much synonymous with the two BRITISH INDIE ROCK exports of the period, SHOEGAZE and BRITPOP. and while all of those bands get their spot in the documentary UPSIDE DOWN: THE CREATION RECORDS STORY (DOCUMENT FILMS, 2010), the focus is on its founder all around INDIE ROCK pied piper, ALAN MCGEE.
the label is very much created in the image of MCGEE, who was a SCOTTISH punk who made his way down to LONDON with his band subsequently decided to put out music by his friends. and that tribal bond was basically the defining ethos of CREATION RECORDS throughout its run. in the film MCGEE even attests to the fact that he signed interesting, creative people and not bands. needless to say, thats an odd tactic but definitely describes the innovative people he brought into the fold including KEVIN SHIELDS, BOBBY GILLESPIE, GRUFF RHYS and NOEL GALLAGHER.
what i found interesting is how the story of CREATION RECORDS mirrors that of other artistic-minded labels in their peer group, many that came out of the existing POST PUNK scene of the previous generation like FACTORY RECORDS. these INDIE ROCK labels were seemingly fronts for producing great art rather than being a functioning business with longterm economic targets and vertically integrated efficiencies. CREATION RECORDS pre-OASIS was in a constant state of owing money to recording studios, printing presses and the like and was under constant threat of being eaten up by a major. its ironic that the period that saw the label at its mid-1990s cultural zenith, the period around OASIS' second record WHAT'S THE STORY (MORNING GLORY)?, also marked their fall into eventually being consolidated and sold to SONY. MCGEE during the entire OASIS period had hit a wall with his drug use and saw him through a long recovery which meant his non-presence at the label allowed for the implementation of structural changes which in turn weakened his hand. this led to the label being swallowed up by a major, who of course had no idea what to do with its idiosyncratic and eccentric catalogue.
but the fact that the label ended in 1999 doesnt reduce its impact. its arguable that the label nurtured the BRITISH INDIE ROCK scene post-SMITHS throughout the late 80s and 90s and laid the groundwork for what would be the last great global rock phenomenon in OASIS. once that genie is out of the bottle its arguable that their legacy was cemented and where do you go from there?
i dont know.
but growing up overseas this label's catalogue was essentially synonymous with my young adulthood, especially MY BLOODY VALENTINE and SLOWDIVE. i love the guy just for giving world those two bands. definitely check out this documentary if you have any interest in music history or ALTERNATIVE ROCK and INDIE ROCK bands from the 1980s and 1990s including SHOEGAZE and BRITPOP. thoroughly enjoyable and required viewing.