parodies by nacrowe
there are just too many TRANSFORMATIVE bands that have been on the iconic BRITISH label 4AD RECORDS. acts like BAUHAUS, SCOTT WALKER, PIXIES, THE BIRTHDAY PARTY, LUSH and COCTEAU TWINS, not to mention STEREOLAB, CAMERA OBSCURA, THE BREEDERS, THIEVERY CORPORATION or more recent acts like GRIMES, DEERHUNTER, ST. VINCENT, TUNE-YARDS, ZOMBY, MARK LANEGAN (RIP), PURITY RING and TWIN SHADOW. for the past 4+ decades, it just feels like every successive generation of EXCEPTIONAL musicians with an EXPERIMENTAL and INNOVATIVE edge somehow find themselves on this amazing label.
as someone who is interested in music and constantly jaded by the seeming triviality and copycat nature of new material (even personally experienced the internal pressures and incentive structures of such as a former co-owner of a recording studio), it is A GIFT to have a resource like 4AD available to seek out new acts that are pushing the boundary. whether i am ready for such or not is a different matter, but i love and appreciate the opportunity to be confronted with THE FUTURE by a curation i inherently trust. and that best describes my relationship with 4AD as a listener and music consumer: TRUST.
and there are other labels i similarly TRUST as well, namely FAT POSSUM, DOMINO, MUTE, WARP and MATADOR, but first among equals has always been 4AD. im always looking forward to what NEW SOUNDS theyve found and unleashed on the world.
embedded below is a DEER GOD RADIO episode on nonprofit internet radio station MAKERPARKRADIO.NYC that originally aired about two and half years just before the pandemic. the 4AD RECORDS playlist showcases a whole host of ECLECTIC music from throughout their CELEBRATED catalogue. enjoy!