photo manipulation by nacrowe
this legendary INDIE band that came together in the wake of another iconic proto-DEATH METAL band DEEP WOUND, definitely does not need any publicity or fanboy admiration from me, but that is exactly what I am going to give DINOSAUR JR.
in all honesty they came into my consciousness in the early 90s when i was in 4th grade, partly by their quasi-hit "Feel The Pain" that was on regular rotation on local station KROQ and partly by the accompanying grotesque shirt my dad got at BLACK HOLE RECORDS in nearby Fullerton that i still have. crazy.
but when i really got into them was later during my high school years when i was attending boarding school in WESTERN MASSACHUSETTS, only a few cities north of Amherst where they are from. much like any other place i landed in, i pretty much sought out the local culture and all points led to vocalist/songwriter/guitarist J MASCIS.
what i love about their sound is the understated ferocity of it all. you really get the sense of how much J MASCIS just adores swimming in glorious feedback and barely contained dissonance, yet the songs are delicate, whimsical and melodic. i very much appreciated that dynamism and it makes perfect sense how such influenced later ALTERNATIVE ROCK bands. seeing them live, as well as J MASCIS solo/THE FOG shows, it is almost absurd how loud it all is. the only other band i can recall off-hand that was that loud was the almighty MOTÖRHEAD. for me, the sound of J MASCIS playing guitar or hearing his voice reminds me of brutal WESTERN MASSACHUSETTS winters and surviving algebra half a world away from my family. when i hear their music it reminds me of isolation and oddly, comfort.
i cannot recommend their work highly enough. check out DINOSAUR JR.
photo manipulation by nacrowe
as corporate propaganda goes, ERNIE BALL MUSIC MAN's online STRING THEORY video series on YOUTUBE is pretty effective. they basically created extended interviews with such notable players as JOHNNY MARR, DAVE NAVARRO, JERRY CANTRELL, KIRK HAMMETT, DARON MALAKIAN, JADE PUGET, TOM DELONGE and J MASCIS among many others, all explaining how they came to play guitar and what being a musician / songwriter means to them. somewhere, of course, they mention the strings.
there has definitely been a move towards these types of online cross-promotional infomercials (well-produced as they are) by various companies in the retail guitar space, each showcasing how their product in concert with products by other notable manufactures support recording and touring musicians and allow them to pursue their art. and just in terms of marketing i think that is a smart move since it equates your product with the quality of other well-known brands, in this case guitar manufacturers like FENDER, GIBSON, IBANEZ, G&L and PAUL REED SMITH and amp companies like MARSHALL, MESA-BOOGIE, FRIEDMAN, FENDER, DIEZEL, ORANGE and BOGNER among others.
in terms of each artist, hearing them talk about their influences and how they came about playing guitar as they strum off iconic riffs through their live rigs is just such a sweet spot to hit for any fan of guitar playing. i can never hear enough of "THIS CHARMING MAN" or the solo from "THREE DAYS" in its entirety, no matter the context.
kinda feel guilty for showcasing blantant, unapologetic corporate propaganda, but oh well. enjoy!