BOOK REVIEW | "CLOSE-UP ON SUNSET BOULEVARD: BILLY WILDER, NORMA DESMOND, AND THE DARK HOLLYWOOD DREAM" BY SAM STAGGS
photo & text by nacrowe
the greater AMERICAN media culture and the incestuous community of HOLLYWOOD in particular has a long history of SELF-CANNIBALISM and callously discarding outmoded GENRES, DIRECTORS, STARS and FILMS to the over-piled trash heap of history. with his legendary film SUNSET BOULEVARD (PARAMOUNT, 1950), emigre screenwriter / director BILLY WILDER very much examines the created media figure of the "has been" and the extreme lengths to which people will go to get ahead in HOLLYWOOD and by extension, AMERICAN CAPITALISM.
in his book CLOSE-UP ON SUNSET BOULEVARD: BILLY WILDER, NORMA DESMOND, AND THE DARK HOLLYWOOD DREAM (ST. MARTIN'S GRIFFIN, 2003), writer SAM STAGGS examines the history of the production of this landmark film. far and away the most interesting aspect of this film was its staggeringly poignant sense of INTERTEXTUALITY, whereby casting decisions placed a meta conversation on top of the narrative. this happened when the character of NORMA DESMOND, a washed-up former silent film star outmoded in the age of "talkies," was played by GLORIA SWANSON, a washed-up former silent film star who suffered a similar career fate. ingeniously her butler who steadfastly stands silent sentry throughout the film in her stead is none other than silent-film era director ERICH VON STROHEIM, who directed SWANSON in QUEEN KELLY (UNITED ARTISTS, 1929), of which some footage is utilized in this film. one of the famous lines from SUNSET BOULEVARD is the line "I am big. It is the films that got small." in which DESMOND essentially contends that the transition from silent film to talkies was in essence an ABERRATION and effectively a DENIGRATION of a higher art form.
for me it is that concept of TECHNICAL INNOVATION manifesting in an apparent act of ARTISTIC DESECRATION that has long held fascination with me. it is a dynamic that is beyond poignant in the modern digital era where CONTENT and VIEWER ATTENTION is king, and ARTISTRY and INTENTION is of secondary or even a distant tertiary concern. i noticed this all the time when taught middle and high school stateside and students had little knowledge of CINEMA CULTURE or LITERATURE. its one thing to have not read MOBY DICK, but it is another to have never heard of the book at all. and to tell you the truth, i never blamed them since they are coming of age in a mobile technological ecosystem that has no bearing on the experience of past generations. to expect them to have the attention or drive to seek out past forms of entertainment makes little sense. they are native to a new format with a new set of SOCIETAL NORMATIVE EXPECTATIONS and CULTURAL MORES.
the bigger question, and this gets back to SUNSET BOULEVARD, is what is the value of the outmoded medium, the forgotten actor or a film of previous era in this new media environment. does it dissipate into the ether? technology will always move forward with new attendant modes of communication and artistry. same deal if you expand that metaphor out to the lived AMERICAN experience in terms of economics and the labor market in the age of automation. it feels like we live in an era of SELF-CANNIBALISM, whereby all that comes from before is rendered useless and of no value. much like the career of the washed-up DESMOND awaiting her close-up with MR. DEMILLE, we are all awaiting our moment to bask in a glory outside our own mediocrity and human frailty in this modern era where we are churned and mined for content and metadata.