photo & text by nacrowe
the informative graphic novel HYPER-CAPITALISM (THE NEW PRESS, 2018) by cartoonist LARRY GONICK and PSYCHOLOGY professor TIM KASSER is essentially an exhaustive breakdown of the extent to which INTRINSIC VALUES (such as appeals to SOCIAL JUSTICE, CREATIVITY, connection to NATURE / COMMUNITY) are INCOMPATIBLE with the prevailing ethos of the modern corporate system we all inhabit. this graphic novel very much gets at the heart of what makes MODERN CAPITALISM such a PERNICIOUS threat to GLOBAL SUSTAINABILITY efforts as well as the stability of communities and the general well-being of its inhabitants. corporations in particular are terrible neighbors who, by design, have an insatiable need to seek and ultimately leverage various COMPARATIVE ADVANTAGES (regarding RESOURCES, LABOR, TECHNOLOGY, etc.) in order to appease shareholders and exploit stakeholders in the process. the drawings are targeted and delineate numerous complicated strategies, postures and procedures (with regards to the culpability of the CONSUMER, GOVERNMENT, LEGAL SYSTEM and BUSINESS OWNERS) in a succinct and efficient manner. the effectiveness of these panels is pretty staggering and is really a testament to how talented and knowledgable both GONICK and KASSER are as a team.
but its all so DEPRESSING and just OVERWHELMING.
such is why the pair decided to have write a second section of the book that outlined how various practices (at both the consumer and business level) can ward off the DESTRUCTIVE elements of CAPITALISM and reinvigorate communities and social congruity. making purchases (and long-term investments) based on HUMANISTIC VALUES and participating in local communal efforts (FARMER'S MARKETS, TIME BANKS, LIBRARIES, etc.) keeps the immense influence and power of capital at the local level. and that is basically they key to transforming what the author refers to as "HYPER-CAPITALISM", you have to alter it from the inside out. by changing how you interact with the system you are in essence transforming it to something that is more HUMANISTIC and in line with INTRINSIC VALUES that better everyone.
or so that is the central thesis. i feel that MATERIALISM will not change and that people will forever be mindlessly subject to the GREEDY, PERNICIOUS whims of coordinated corporate ADVERTISING, LOBBYING and LEGAL efforts. i dont see a communal change in our CONSCIOUSNESS as AMERICANS, which is essentially built on RACIST, MATERIALISTIC and unapologetically NARCISSISTIC framework devoted to the idea of the INDIVIDUAL.
the antidote to this DEVASTATING situation is a seemingly QUIXOTIC dream that i share but dont see coming true. we are doomed. our individual and collective desires are doing us in.
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