photo manipulation & text by nacrowe
being a 90s kid, whenever i thought of SWEDISH pop music growing up the first thing that came to mind was ACE OF BASE, early ROBYN or really, anything touched by MAX MARTIN in general. i adore ROBYN's later reemergence in the 2000s and what she is doing currently, but way back then there was something particularly antiseptic and overly polished about exported SWEDISH pop music.
singer-songwriter TOVE LO feels like an EVOLUTION or two beyond such traditions and has a sound and image that is both INCLUSIVE and entirely TRANSGRESSIVE. in others listening to her brand of ART POP feels of the moment and quintessentially modern. her lyrics are both confessional and empowering and she embodies a sense of body positivity that is fearless and entirely unconventional among singers of any and all genders.
i believe strongly that TOVE LO is someone to keep an eye out on in the future and is most definitely worth checking out.