photo manipulation & text by nacrowe
much like their ICONS (linked HERE), RIFF LORDS (linked HERE) and THE COLLECTION (linked HERE) series of videos on YOUTUBE, THE SONGBOOK is likewise another vehicle for GIBSON GUITARS to promote their product through linking such with the narratives of prominent recording artists. except this time around is a more laidback setting with acoustic performances by the likes of AFI, CAVE IN, PETER HAYES (BACK REBEL MOTORCYCLE CLUB) and YUNGBLUD among numerous others that are meant to showcase song-craft.
and i dont hate it.
GIBSON has many storied acoustic models that go back to their origins as a mandolin manufacturer back at the turn of the 20th century. the J200, DOVE, HUMMINGBIRD, L-00 and J45 are all eagerly sought after on the vintage market for their association with WOODY GUTHRIE (L-00), JOHN LENNON (J45), JIMMY PAGE (J200), TOM PETTY (DOVE), BOB DYLAN (DOVE, J45, J200), BRUCE SPRINGSTEEN (J45), THE EDGE (HUMMINGBIRD), EDDIE VEDDER (L-00), GEORGE HARRISON (J200), BILLY CORGAN (DOVE), BILLIE JOE ARMSTRONG (J45), KEITH RICHARDS (HUMMINGBIRD), DUANE ALLMAN (L-00), ALEX LIFESON (DOVE), and THE EVERLY BROTHERS (J200). so it makes sense that they would attempt to associate with a more contemporary batch of artists. seems only healthy and a much better vehicle for brand integration than their horribly ill-conceived "PLAYIN AUTHENTIC" campaign from a few years back. jesus, that was a misstep. thankfully GIBSON put themselves out of the way and let the artists add value to their product.
cant wait to see what series they cook up next.
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