SPOTLIGHT | JUSTIN HAWKINS RIDES AGAIN
photo manipulation & text by nacrowe
i discovered the JUSTIN HAWKINS RIDES AGAIN channel a few months ago on YOUTUBE and was really taken aback by how INFORMATIVE it all was. if you are unfamiliar with JUSTIN HAWKINS, he is the frontman and main songwriter for BRITISH ALTERNATIVE glam metal band THE DARKNESS who first came to fame in the 2000s along with the wave of other INDIE ROCK REVIVAL groups. whereas other ENGLISH and SCOTTISH groups from the period (including BLOC PARTY, FRANZ FERDINAND, THE LIBERTINES, THE FUTUREHEADS and THE CRIBS) seemed heavily influenced by both the POST PUNK and INDIE ROCK movements, THE DARKNESS felt like a breath of fresh air with their stadium-sized AMBITION to be more in the vein AC/DC, MOTLEY CRUE, AEROSMITH, THE CULT or especially QUEEN. they definitely stood apart and where not afraid to look absolutely RIDICULOUS (which i appreciate)! personally i still rock DARKNESS singles like "GROWING ON ME," "OPEN FIRE," "NOTHIN'S GONNA STOP US," "BARBARIANS," "ROCK AND ROLL DESERVES TO DIE" and "LAST OF OUR KIND" on regular rotation while driving to work, i just have to watch my speed in the process.
the JUSTIN HAWKINS RIDES AGAIN channel is reminiscent of RICK BEATO's channel in that HAWKINS also dives into and EXPLAINS music theory and recording / production techniques on popular songs. what differentiates it though is his sense of self-effacing HUMOR that knowingly showcases the ABSURDITY of his life's work as well as his unbridled capacity to call out musicians and industry participants. and he does such from a place of EMPATHY. in other words, he has actual first-hard EXPERIENCE being a ROCK N ROLL star and its that kind of insider KNOWLEDGE that makes his YOUTUBE channel FASCINATING. HAWKINS' channel appears to be a way of BYPASSING a BRITISH press that has long abandoned and even mocked his musical efforts. its rather BEAUTIFUL that an artist in today's DIGITAL ecosystem has the ability to CULTIVATE and COMMUNICATE directly with an audience sans middlemen and gatekeepers.
i feel its also great that he has used this new platform to promote artists he's discovered (sometimes even through his audience). it was through him that i became aware of two INCREDIBLE modern AUSTRALIAN PUNK bands, THE CHATS and AMYL & THE SNIFFERS. if anything, i tend to rely on HAWKINS through his channel as a vehicle for DISCOVERING new bands, which is always a fun thing. my hope is that HAWKINS continues to be PROLIFIC with his channel and further PROMOTE an INCLUSIVE community that follows his lead as a highly IDIOSYNCRATIC, but musically KNOWLEDGEABLE and stylistically OPEN-MINDED guide to new cultural ideas and sonic terrains.
i look forward to seeing where HAWKINS takes this.
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