photo manipulation & text by nacrowe
with the advent of modern social media and the internet as the central focus of commerce and our economy writ large, its always interesting to see how major retailers attempt to catch out attention and pique our interest. instrument and music products retailer REVERB.COM a few years back came up with the YOUTUBE series SYNTH SOUNDS OF as a means of drawing attention to the keyboards, sequencers and various software, both vintage and contemporary, they have on offer.
the series showcases musician / producer WILLIAM KIRK who guides the audience through the compositional ingenuity and sonic experimentalism at play in classic songs primarily from the 1970s and 1980s FUNK, NEW WAVE, DISCO and SYNTH POP catalogue. im talking about acts such as TEARS FOR FEARS, PRINCE, DEPECHE MODE, TOTO, GIORGIO MORODER, HALL & OATES, TALKING HEADS, PARLIAMENT FUNKADELIC, MADONNA, TALK TALK and even recent acolytes like BRUNO MARS and FRANK OCEAN. i originally found the series when researching what the vintage SEQUENCIAL CIRCUITS PROPHET 5 our studio had inherited from my cousin was capable of.
KIRK is knowledgeable, personable and absolutely ridiculous (i still cant handle those MEMBERS ONLY jackets!), which makes this series fun and engaging. he seems to get the feel of the period and is respectful without being too reverential in the process. SYNTH SOUNDS OF may have failed in getting me to buy anything, but it has beyond succeeded in making me more conscious of the artistry involved in the use of electronic keyboards, pads, triggers and vintage analog synths.
and it made me dance. so there.